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Zen x Woo Wellness

The Brief:

As part of my dissertation project, I collaborated with Gen Z wellness brand 'woo', to create a subscription box to communicate mindfulness to a larger scale of consumers. Alongside a social media communication strategy to support the outcome.

The Concept:

Woo is primarily a digital brand so providing a physical and interactive outcome that works as a supportive tool for integrating small moments of mindfulness within your everyday.

My Roles:

- Primary Researcher

- Mock-up designer

- Concept developer

- Outcomes Designer

- Photographer

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